“Let’s also not forget that in 1969, when the Japanese invented the quartz movement, the first quartz watch cost as much as a small car. If quartz drives the watch, it’s still cogs and wheels that drive the chronograph. Guillaume has a point: a meca-quartz movement is still assembled by a watchmaker, and all services are made by a watchmaker too. And, yes, the fact that the movement is not entirely mechanical made it possible to achieve a truly affordable price,” explains Guillaume Laidet, proud to announce that the Chronoking will be available for €437.95 starting February 20th, 2023. It’s not a watch with a battery, there’s a watchmaking intent and design behind it. More than that, the meca-quartz movement brings together two watchmaking schools, combining the precision of quartz with traditional mechanics, the poetry of cogs in a way. The meca-quartz movement was the ideal solution to get the thinnest chronograph possible at an extremely competitive price.
It shows in the thinness of the case, and in the fine price point. The battery replaces the barrel, and the quartz replaces the balance. The 1960s and 1970s were what we now know as the golden era of sports watch design where the form of a watch needed to meet its intended function to support the adventures that the watch was created for.“I wanted to give all Nivada Grenchen lovers the opportunity to acquire an affordable chronograph that doesn’t look like a hockey puck on their wrist. Within the expansive world of vintage timepieces, there is no uncertainty that vintage tool watches hold a particular position within the minds of numerous collectors. The Chronomaster range of watches from Nivada Grenchen and Croton were produced in a time when adventures and exploration were at the forefront of what was happening in the world and within the pop culture of the 1960s.
In this episode of “What Is On My Wrist” Cam “Unboxes” and reviews the Nivada Grenchen Chronomaster Aviator Sea Diver reissue, Cam compares new to old and does a deep dive into the new Nivada Grenchen Chronomaster.
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